Up to 13 films will be shown across China during this year's Spring Festival.
The films include Crazy Alien, The New King of Comedy, The Knight of Shadows: Between Yin and Yang, A Boyfriend for My Girlfriend, and Animal Rescue Squad. Twelve of them are domestic films while the animated film Peppa Pig is a China-Britain co-production.
The lunar New Year falls on Feb. 5 this year. Most Chinese will have seven days off, usually to be with their families.
For this season, Kung Fu film star Jackie Chan will return to the big screen in his adventure film - The Knight of Shadows: Between Yin and Yang.
Three sci-fi films will be screened, including The Wandering Earth, a film adapted from Hugo Award-winning writer Liu Cixin's 2008 novel of the same name.
Figures on box-office tracker Maoyan show that Crazy Alien, a sci-fi comedy, currently tops the pre-sales box office charts for the first day of the holiday, grossing 29.3 million yuan (4.4 million U.S. dollars), according to the newspaper.
It is tightly followed by Han Han's comedy Pegasus and The New King of Comedy by Stephen Chow. In 2013, Chow's movie - Journey to the West: Conquering the Demons - was the one that ushered in China's annual Spring Festival box-office craze.