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On the morning of April 21st, Sino-Foreign Film Co-Production Forum consisted of four sections - signing ceremony, keynote forum, artist handprint ceremony, and individual meetings of Sino-foreign co-production projects - was held in National Convention Center. As an important brand in BJIFF, the mission for this round of forum is "in pursuit of win-win outcome through cooperation." Participants of this forum included Director-General of the Film Bureau of the General Administration of Press, Publication, Radio, Film and Television of China Zhang Hongsen, renowned French director Luc Besson, renowned Hong Kong producer and director Peter Chan, actor-turned-director Hollywood star Keanu Reeves, Vice President of Beijing Galloping Horse Film and TV Production Zhong Lifang, Co-President of 20th Century Fox (USA) Paul Hanneman, and other film management figures and international backbones of the industry. General Manager of China Film Co-production Corporation, Zhang Xun, hosted this forum.
Minister of the General Administration of Press, Publication, Radio, Film and Television of China, Zhang Pimin, addressed the forum's opening ceremony, "Sino-foreign Film Co-production Forum" is one of the most important forums in the 3rd BJIFF. Based on Chinese and foreign filmmakers' mutual understanding in film industry and policy, the forum promotes exchange and partnership in Sino-foreign film industry and fellow filmmakers.
"It has been ten years since the start of Chinese film commercialization. Film production, quality, and scale have been improving steadily over the years. The industry has basically realized diversity in production and distribution. Audience's passion in film and the number of viewers has been increasing steadily. Profit method was gradually diversified from the original simple box office count. The application and research of digital and 3D technologies have become ever popular.
In 2012, Chinese film has reached another important milestone - a total of 893 films produced with 17.073 billion yuan box office income, a 30.18% increase from 2011. Among which, domestic box office made 8.273 billion yuan, accounting for 48.46% of the total box office. Ten domestic films made over 100 million yuan box office income. Among which, Lost in Thailand made nearly 1.3 billion yuan, creating a new record in Chinese film box office. By the end of 2012, 13,118 big screens were put in modern cinemas all over the country, with most of the mainstream cinemas equipped with digital screenings. All these evidence proved that after 10 years of exploration and dedication, Chinese movies embarked on a sustainable development and positive industry cycle. The commercialization of film industry has achieved significant result as witnessed by all Chinese filmmakers' efforts. At the beginning of 2013, the co-produced films Journey to the West: Conquering the Demons and Finding Mr. Right made a great success in box office earnings, building a solid foundation for the next-generation Chinese film market.
Deputy Minister Zhang Pimin proposed strengthening mutual learning and continuously exchanging under the light of the rapid development in Chinese and foreign filmmaking in order to promote common progress and continuous market expansion in Chinese and foreign films and technology. At the same time, he emphasized our government's value and support in Sino-foreign film co-production by encouraging Chinese filmmakers to fully use their talents positively developing and partnering with foreign filmmakers. These partnerships have made positive contributions to Chinese and even world film industry.
Prior to the keynote forum, China Film Group Corporation and French Film and TV Company signed a partnership on a Sino-French co-production Wolf Totem. Wolf Totem is adopted from a renowned Chinese writer Jiang Rong's novel of the same name. As the director of the film, renowned French director Jean-Jacques Annaud attended the signing ceremony of the film. Han Sanping, Chairman of the Board of China Film Group Corporation and Ms. Sylvie Bermann, Ambassador of France Embassy to China and other guests witnessed the signing ceremony.
Under the guidance of the host, the six keynote speakers shared their experience and expectation on Sino-foreign co-production based on "partnership and win-win" and their own cinematography experiences.
Zhang Hongsen: Learn from Each Other, Win-Win Partnership
Chinese film industry faces four challenges in its development. 1. Continuously enhance Chinese film's creativeness and quality. The movies should have more warmth; they should be filled with spiritual wisdom responsive to many people's emotional demands. Chinese films need more work on wisdom, spirit, and exploration on human nature. 2. Respect market cycle and audience demand. Under the continuously evolving industrialization, commercialization, and high-tech, we should look into new development and progress in the innovative exploration. 3. Chinese film market is still in the process of growth. Right now the film market is still in an early stage, Chinese film market needs a continuous development, standardization, and growth. 4. There is a shortage of high-end film talents. We sincerely hope all artists in the forum selflessly contribute their valuable wisdom and experience to Chinese film industry. With open policy in Sino-foreign film co-production, there is broad horizon ahead of us, where it contains considerable value in Chinese film market. Presently, with Sino-foreign co-production accounting for 10% of the total Chinese film production as well as a quarter of film screenings, Sino-foreign co-production has brought significant changes to Chinese culture. 1. It broadens the Chinese culture's vision internationally, bringing in a broader market opportunity. 2. Changes Chinese film's traditional layout as the film moved into a modern field. 3. Promotes industrialization of Chinese film - film technology has been widely used in filmmaking and production. 4. Reaches mutual benefit – with Chinese film's development, all parties have been getting considerable returns. These opportunities not only shared the attraction in Chinese culture, but also realized the mutual exchange between Chinese and foreign filmmakers. As filmmakers from all over the world gather in a production, their cultures will integrate with each other as they work like family. This friendship will boost more quality film works, contributing to the film industry worldwide.
Source: official website of BJIFF
|1. Seeking Mr. Right|
2. Princess and Seven Kung Fu Masters
3. Ip Man: Final Fight
4. Journey to the West
5. An End to Killing