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A poster of "Transformers 4." [Photo: douban]
Government-run China Movie Channel has reached a deal with Paramount Pictures to join Jiafix Enterprises, the online movie service partner of China Movie Channel, in producing the fourth installment of the "Transformers" movie franchise, Reuters reports.
The three issued a joint statement yesterday, noting that the project marks the first time that China Movie Channel will work with a foreign studio.
At the beginning of 2012, President Xi Jinping signed contract to increase China's import quota of Hollywood movies during his trip to the United States. But foreign studios still are not satisfied, as the flourishing Chinese film market is now the third largest in the world. This has prompted them to explore new channels to access the Chinese market by making movies with Chinese companies.
The "Transformers" movie franchise is one of the most popular Hollywood blockbusters among Chinese audiences. The fourth movie is expected to be released in China and the U.S. on June 27, 2014.
By Chen Nan
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