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Dolby Laboratories, Inc. (NYSE:DLB) and Huayi Brothers Media Co., Ltd today announced that Back to 1942 (China release: November 29, 2012) will be the first Chinese film mixed and released in Dolby® Atmos™, the new audio format that has revolutionized the experience of sound in entertainment. The film will be mixed at China Film Studio, one of the world's first studios with Dolby Atmos capability.
"We are very excited that Huayi Brothers and director Feng Xiaogang have selected Dolby Atmos for the Chinese blockbuster 1942. Dolby Atmos is one of our most significant innovations in recent years and represents the future of entertainment," said Mike Chao, Managing Director, Greater China, Dolby Laboratories. "Dolby is both thrilled and honored to bring the full range of our technology and innovation to support the development of China's motion picture industry."
Dolby Atmos brings audiences an extremely lifelike and immersive cinema experience.
"We are so proud that 1942 is the first Chinese film in Dolby Atmos," said Feng Xiaogang, the widely acclaimed film director at the helm of 1942. "I've always been striving to make breakthroughs in my new film, from storytelling to production. Dolby Atmos is a wonderful tool that enables us to do just that."
"In this film, which addresses both the Chinese people's past and future, Dolby Atmos will transport moviegoers right into the year 1942," said Wang Zhonglei, President, Huayi Brothers Media Co., Ltd. "Dolby Atmos allows us to present an even more realistic story with an amazing audio experience that not only excites the ears but also touches the heart."
Chen Fei, CTO, China Film Co., Ltd., commented: "We see strong potential for such a breakthrough audio platform, which is why we selected Dolby Atmos for our China Film Giant Screen theatres. The Dolby Atmos mixing of 1942 is exceptionally exciting and fulfilling, and we are proud to have the first postproduction facility in China. We can now draw people right into the scene with the sounds of planes flying overhead, wind whispering from all directions, and much more."
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