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Mainland Box Office Chart for Week 44, 2012

2012-11-09 09:56:25        Chinese Films

According to enFilmbase's China film box office statistics, the mainland box office gross in the 44th week of 2012(October 29-November 4) was $34.39 million, down 6% from the previous week. Moviegoers totaled 6.4 million, decreased 9% when compared to last week's numbers.

The Bourne Legacy kept dominating the box office with a weekly gross of $11.51 million, which added up to a new total of $25.55 million. Taichi II followed with $9 million, while Total Recall earned $4.39 million during the past seven days. This week, imported films took up 58% of the total box office revenue in the Chinese mainland.

After the National Day holiday, the Chinese mainland film market had been enduring a depressive period. Yet the past week still didn't prove to be a booster shot, either. As of Sunday, the total box office revenue in Mainland China staggered over 200 million RMB.

Hauled in $11.51 million over the past week, The Universal thriller The Bourne Legacy remained on top of the weekly box office chart. As we wrote in Week 43's report, although it is a continuation of The Bourne franchise, this film expands beyond the original story which seems to hardly have something to do with the former three Bourne films. Compared to The Bourne Supremacy ($442 million worldwide) and The Bourne Ultimatum ($288 million worldwide), $265 million in North America and $265 million in total worldwide are definitely not in line with what Universal Pictures was expecting. Thanks to the loyal fan base and the magnificent visual effects, the Hollywood title succeeded in attracting a number of Chinese audiences into cinemas, no matter what they said when coming out.

The sci-fi remake of Total Recall earned $4.39 million the past seven days, easily getting past 100 million RMB before the end of its run. Over the end of last week, the total box office gross of Bait reached $24.67 million. The impressive performance of Bait will bring new opportunities of co-production for filmmakers in Australia and China. Watch out, Australia may extend its "soft power" beyond its shores through mega-budget movies.

After its release of 2D, 3D and IMAX version the first day this month, Taichi II brought in $9 million through last Sunday. It might be a domestic disappointment for Huayi Brothers Films Company, but Taichi III on the way is worth expecting.

Thanks to the reschedule of horror movies Zombies Reborn and Bleeding Mountain, the newly released Derrière les murs and Haunting Love performed well in Halloween, which serves as a positive evidence for China's controversial addiction for specific movie date. Domestic feature film All for Love got $0.62 million over ten days in release.

Source: EntGroup Consulting

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