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China Film Promotional Int'l Takes 23 Movies to the AFM

2012-10-31 10:39:52        Chinese Films

A still of the movie "The Devil Inside Me." [Photo:]

China is introducing 23 domestic films at this year's American Film Market (AFM), which begins today in Santa Monica, California, reports.

Officials from the China Film Promotional International (CFPI), a limited liability company established by the State Administration of Radio, Film and Television (SARFT), are attending the event to market the movies.

The film genres cover features, romances, documentaries, adventure movies and black comedies. A big name among them is Tony Leung and Kelly Lin's horror film "The Devil Inside Me."

Another film, the romance "Folk Songs Singing," made its debut at the 15th Shanghai International Film Festival where it was nominated for a Golden Goblet Award.

Other Chinese films to be marketed include "Eternal Watch," "Nine-Mile Fragrance" and "No Liar, No Cry."

CFPI aims to promote Chinese films worldwide and exchanges in film culture between China and the rest of the world by integrating the Chinese film resources, establishing a unified publicity platform and export channel, and providing its 70-plus member companies and other film production enterprises with comprehensive overseas promotion and sales services.

The annual American Film Market hosts more than 8,000 film industry professionals from over 70 countries for eight days of deal-making, screenings, seminars and networking in Santa Monica, California. This year's event runs until November 7.

By Chen Nan

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