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Mainland Box Office Chart for Week 41, 2012

2012-10-19 15:46:17        Chinese Films

According to enFilmbase's China film boxoffice statistics, the mainland boxoffice gross in the 41st week of 2012(October 8-14) was $34.08 million, a 46% decrease from the previous week. Moviegoers this week totaled 6.26 million, a 43% slump when compared to the previous week's numbers.

Taken 2 topped the boxoffice chart with the weekly gross of $8.98 million, adding up to a total gross of $11.51 million. The newly-released Australian film Bait 3D hauled in $7.91 million over three days in release, which was pretty good for the second place. Taichi 0 grossed $3.15 million for a new total of $21.22 million, while Looper grossed $2.54 million for a new total of $19.25 million. Through last Sunday, the boxoffice revenue of Double Xposure reached $15.98 million, which equals to over 100 million yuan.

With five films competing with each other, the marketplace performances during the eight-day holiday were much lower than expected, let alone the following week. The mainland boxoffice gross in the 41st week had fallen almost 50% from the "National Day Golden Week" statistics.

As can be seen from the boxoffice chart above, Taichi 0 was beaten by two new competitors after two weeks' domination of the list. Double Xposure earned $2.92 million over the past seven days, making it the most rewarding one among the five films released in the Golden Week. The commercial success might attribute to its three dimensional marketing strategy, including the low-price fore sell in Wanda theater chain and the showing up in The Voice of China.

The Assassins, starring Chow Yun-Fat, is right on its way to the 100 million yuan boxoffice club. Although Dangerous Liaisons failed to show a good performance in the Chinese mainland, it can still be saved from the film market share overseas.

Starring Liam Neeson, the Hollywood title Taken 2 added $8.98 million Last weekend, and had already made significantly more than its predecessor. Since Chinese audiences will see more foreign films in the rest time of October, such as Total Recall, Twilight and The Bourne Identity, domestic films have to reschedule their release dates to avoid the tough competition. That is why ten films chose to debut earlier on October 12.

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