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Mainland Box Office Chart for Week 27, 2012

2012-07-12 10:04:41        Chinese Films

According to enFilmbase's China film boxoffice statistics, mainland boxoffice gross in the 27th week (Jul.02-Jul.08, 2012) reached $60.95 million, a 16% down from last week. Moviegoers this week totaled 10.33 million, slumping 14% when compared to the numbers from last week.

Huayi Brothers' "Painted Skin: The Resurrection" easily hold on the top spot for another week with a strong $36.33 million over this past week, while it has hauled in $83.76 million as of last Sunday. Renowned director Kaige Chen's "Caught in the Web" debuted at number two at the weekly boxoffice chart in mainland China with a decent $7.14 million over its first three days in release. Martial art flick "Wu Dang" started with a not bad performance, sitting at third place with $3.18 million during its first three-day theatrical run. It's good to see that the past week's top-ten chart included three local animated feature films, which were "Legend of the Moles", "Seer II" and "GG.BOND Hatching" respectively. This past week, domestic films as a whole accounted for 91% of the weekly gross, putting China-produced back on dominant position.

However, newly released films opening this past week include "Wu Dang" and Chen Kaige's "Caught in the Web", boxoffice hauled in by "Painted Skin: The Resurrection" still maintained at a high level. The fantasy romance, screening exclusively in 3D, adding $36.33 million for a total of $83.76 million in its second week of release. It has set a bunch of boxoffice records in mainland China with its spectacular performance. It is the biggest all time opening day, as well as the biggest all time opening week, also some other refresh records like the fastest-exceeding RMB 300 million, fastest-exceeding RMB 400 million and fasted-exceeding RMB 500 million, etc. As of last Sunday, "Painted Skin 2" became historically the fifth highest grossing title in mainland China. When "Panted Skin 2" reigned supreme the 3D screens, "Caught in the Web" and "Wu Dang" were striving for playing on 2D screens. "Caught in the Web", starring Yao Chen, Gao Yuanyuan, and Taiwanese rising actor Mark Chao, is adapted from a popular web novel "Human Flesh Search" by Wen Yu. It debuted to number two with $7.14 million over three days in release. The contemporary drama is about the online human flesh search, which normally deemed as a controversial method of hunting down "public enemy".

"Human Flesh Search", this term refers to Chinese netizens using new media to supervise perceived immoral behaviors in society, by acting as a collective and putting pressure on the perpetrator. Though this sometimes produces positive results, the human flesh search also violates a person's privacy, leading to great repercussions.

Source: EntGroup Consulting

According to enFilmbase statistics, "Painted Skin:The Resurrection" maintained to dominate mainland boxoffice screenings, taking over 36% of the market share in terms of total number of screenings, (including the largest number of 3D screens). Newly released film "Caught in the Web" and "Wu Dang" took in 9% and 7% respectively, which caused "Painted Skin 2" and "Black & White Episode I" to endure a drop in screenings since 6 July. "Black & White Episode I" took an additional 5% of the weekly screenings. Animation title "Seer II" was favored by theaters, taking 5% of the market share in numbers of screenings, though it suffered relatively low average admissions per screen.

Next week the following films are set to hit mainland theaters, most of which are China-produced titles. The latest entry of Hong Kong franchise film "McDull" will be released in mainland on 10 July. Directed by Gordon Chan, martial art flick "The Four" will start theatrical run on 12 July. Another highly-anticipated film "The Zodiac Mystery", which produced by Le Vision Pictures, is about to play on later 13 July.

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