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Taomee Makes Play for Seer Sequel Success

2012-06-28 11:26:05        Chinese Films

Seer II.[Photo:filmbiz.asia]

Two animation sequels open in China in the seven days that are based on properties of online games giant Shanghai Taomee Network Technology Co Ltd, a subsidiary of Taomee Holdings Ltd.

Seer II, a sequel to last year's hit animation, will be distributed in cinemas today, 28 June, by Mr. Cartoon Pictures on a planned 1,000 cinema release. Legend of the Moles: The Treasure of Scylla, based on its Moles World online game, opens in seven days.

Seer II, in which three unlikely heroes fight space pirates in a bid to maintain inter-planetary peace, is directed by WANG Zhangjun and FU Jie with a voice cast that includes Hong Kong's Philip LAU and Taiwan's Angel CHANG.

The animation was produced by 37 Entertainment. Its investors are Mr. Cartoon Pictures, EE-Media, Hunan Golden Eagle Cartoon Co Ltd and Taomee, whose popular online game it is based on.

The original Seer, which was released in China in July 2011, grossed approximately RMB44.1 million ($6.9 million) at the Mainland box office. In Taipei, it took approximately NT$1 million ($33,000) on release in February this year.

Seer II will be released in Taiwan by Sky Digi Entertainment Co on 27 July. It is one of just ten imported films permitted this year under Taiwan's strict quota on Mainland productions.

Legend of the Moles: The Treasure of Scylla will be released in China in one week, 5 July, by Stellar Mega Films Co Ltd and TaikongWorks Culture Development Co Ltd, who are both also investors in partnership with Kaku Media Co Ltd and Taomee.

The original Legend of the Moles: The Frozen Horror was released by China Film Co Ltd in August 2011. Both films are directed by LIU Kexin, who also wrote the original stories. It grossed approximately RMB18 million ($2.8 million) on its theatrical release.

Founded in 2007, Taomee is one the first companies in Greater China to develop animated franchises for children through online virtual worlds. It is backed by Saban Capital Group, whose other Asian media investments include Celestial Tiger Entertainment and Indonesia's Media Nusantara Citra.

Source: Film Business Aisa

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