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According to enFilmbase's China film boxoffice statistics, mainland boxoffice gross in the 25th week (Jun. 18-Jun. 24, 2012) reached $42.55 million, enjoying an increase of $5.48 million from last week's numbers. Moviegoers this week totaled 7.91 million, up 18% when compared to last week.
International smash hit "The Hunger Games" continued to take the top spot on the weekly boxoffice chart in mainland China with a strong $10.79 million over the past week, for a total gross of $21.18 million through eleven days in release. Franchise animated feature film "Madagascar 3" held onto second place in its second week with $7.69 million and $25.48 million over seventeen days. Newly released local title "Black & White Episode I" debuted atthird place with a decent $7.57 million through its six day run in theaters. Thanks to the inspiring performance of newly released local titles over this past week, domestic films as a whole accounted for 32% of the weekly gross, which is quite an encouraging improvement when compared to previous weeks.
Hollywood titles dominated Mainland China's boxoffice chart for ten straight weeks, in each week the Hollywood blockbusters accounted for more than 70% of the weekly grosses. But the situation finally shifted this past week thanks to the strong performances of newly released domestic titles (most notably Black & White Episode I.) With a total of six local film debuts this week, domestic films as a whole accounted for 32% of weekly gross. This is the first time since the mega blockbuster title "Titanic 3D" was released that domestic films have been able to crack more than 30% of the boxoffice gross in the mainland. It also indicated that the market has entered the period of month so-called "Support for Domestic Films", which normally begins during the month of July. As of 24 June 2012, total mainland boxoffice gross has surpassed $1.1 billion. The top five titles of the first half year are all Hollywood films, in the following order they are: "Titanic 3D", "Mission: Impossible Ghost Protocol", "The Avengers", "Men in Black III" and "Journey 2: The Mysterious Island" respectively. These top five blockbusters in total grossed more than $0.48 billion in mainland marketplace.
Domestic films went head-to-head with Hollywood at the boxoffice this past week, snagging five of the top ten spots. "The Hunger Games" easily repeated the top spot, adding $10.79 million for a total of $21.18 million in its second week of release. Paramount Pictures/ Dreamworks Animation's "Madagascar 3" finished the week here with $7.69 million, while the animated threequel has totaled $25.48 million over seventeen days in the Mainland. Local action flick "Black & White Episode I" hauled in $7.57 million over its first six days in release. "Men in Black III" pulled in another $4.88 million, making it the fourth title to cross the RMB 500 million mark in boxoffice receipts after "Mission: Impossible Ghost Protocol", "Titanic 3D" and "The Avengers".
Source: EntGroup Consulting
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