Bona and RealD Sign Agreement to Equip China Screens with RealD 3D Technology

RealD Inc., a leading global licensor of 3D technologies, and Bona Film Group Limited, a leading film distributor in China, announced today an agreement to install RealD 3D technology on one hundred cinema screens across the Bona theatre circuit in China. Installations have already begun with Bona planning to install RealD 3D technology at each of the company's eleven theatre locations.

"3D technology gives moviegoers a more immersive visual experience, which takes the movie business to a new level," said Dong Yu, Chairman and CEO of Bona Film Group. "Bona strives for the highest industry standard, both in movie production and exhibition, which is why we selected RealD to equip all of our locations with the latest 3D technology. With RealD, our theatres will deliver a crisper image, fully utilizing the advantages of 3D technology to bring audiences an experience that is more real."

"We share Bona's commitment to using state-of-the-art technology to deliver a brighter and more lifelike cinema experience to moviegoers," said Edman Chan, RealD General Manager of Greater China, Southeast Asia and Korea for Cinema. "RealD technology delivers 3D brightness that surpasses other 3D technologies and big screen brands. This advantage gives audiences a better entertainment experience and is a key reason for RealD's expanding theatre network in China."

RealD 3D is currently available on approximately 650 cinema screens in China with screen commitments totaling approximately 1,400 screens in the territory.

Globally, RealD is the world's most widely used 3D cinema technology with approximately 20,200 screens equipped with RealD 3D (as of March 23, 2012) by approximately 900 exhibitors in 68 countries around the world.

Source: traders.com