Golden Horse Zhang ZiyiJia ZhangkeZhang Yimou"Conspirators"Bona

Hollywood Goes to China

2012-05-11 11:29:21        Chinese Films

Jackie Chan and Jaden Smith on location for The Karate Kid.

When The Artist won Best Picture at this year's Academy Awards, the achievement was noteworthy not just because the film was silent, but because it was made in France. So few foreign films get screened in American theaters that moviegoers might not be aware of long-established film industries in countries like India, Norway, and the Philippines.

By some accounts India has the largest film industry in the world; it's certainly the largest producer of movies. According to the Central Board of Film Certification, over 1250 feature films are released in India each year. In terms of revenues, Japan's film industry is slightly larger than India's. And at some point this year, China edged past Japan to become the second-largest film industry, with receipts well over $2 billion a year. (The US industry makes around $11 billion a year.)

For several decades, the film industry here has counted on foreign revenues for profits. In previous decades, studios actually opened production offices in Great Britain and Italy to take advantage of currency restrictions. Many Hollywood films receive some form of foreign financing to offset production costs. And in some cases—Disney's Alice in Wonderland and John Carter, for example—overseas box-office receipts were much higher than the domestic take.

For some industry executives, China is the next frontier. For the past two decades, Asian films have exerted a strong influence on American filmmakers. Hong Kong-based filmmakers like Jackie Chan, Chow Yun Fat, Michelle Yeoh, and John Woo have developed careers in Hollywood. Woo helped raise the bar for stunt choreography and gunplay throughout the industry, finding a new market for action choreographers like Corey Yuen and Yuen Woo Ping. Actors like Liam Neeson and Jason Statham now employ moves that a previous generation of action stars never knew existed.

The number of movie theaters in China has doubled to 3,200 over the past five years, and is expected to double again by 2015. But breaking into that market has been tough for Hollywood. One approach has been to include Chinese subjects and characters in films that might otherwise be taking place somewhere else. Mission Impossible: III had a sequence set in Shanghai, for example.

All foreign films must be approved by the China Film Group, which in past years has limited the number of U.S. films allowed to screen in China to 20. (A recent agreement, which has sparked a bribery investigation by the Securities and Exchange Commission, allows 14 additional films, provided they are 3D and/or IMAX.)


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