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Fox Grabs Avengers for Asia

2012-05-10 09:35:28        Chinese Films
FOX International Channels has acquired pay-TV rights in several Asian territories for Disney's mega-hit The Avengers.

The channels group said that it bought rights for Hong Kong, Taiwan and Southeast Asia and that the film will play initially on its Fox Movies premium channel, before being available on FOX Movies Play, its on-demand pay-TV player allowing subscribers to access content on broadband-connected devices such as laptops and tablets.

The Avengers' launch weekend was the highest opening weekend of all time in most Asian territories including Hong Kong, Taiwan, Malaysia, The Philippines. Sat, 28 April was also the highest grossing single day in history for any film in The Philippines.

Source: Film Business Asia

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