Cinema Cashes in on Women's Day

2012-03-07 09:10:07        Global Times

"Threads Of Time"[Photo: douban]

March 8, International Women's Day, was born in the early 20th century as a way to advance women's equality. The holiday takes on different meanings in contemporary society, as people are reminded to reflect on the contributions women bring to society. Women's Day is also an appealing time for businesses banking on the support of women and allies. The cinema uses this holiday to appeal to the hearts of women and their wallets.

Despite competition from a slew of romantic movies released during Valentine's Day, Women's Day will see the staggering release of eight movies on the Chinese mainland. Of the eight, five films all weave narratives around women, running the gamut from famed women, ancient women, aging women and modern women; the adjectives run long.

Expectations and budgets run high with these five films.

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