Mainland Box Office in Week 48

2011-12-01 09:16:08        Chinese Films

Top three movies on the box-office chart. [Photo: baidu]

According to China Box-office statistics by enbase, the mainland Box-office gross in Week 48 (Nov 21-27, 2011) reached $33.33 million, showing a 18% box-office drop from last month, a 37% increase compared to the same time last year. Moviegoers this week counted as 6.72 million in total, 16% descend compared to last month. The mainland market has entered New Year holiday season with the release of "East Meets West 2011", which one took in $7.82 million taking the Top spot. Last week's champion "Love in Not Blind" was defeated to number two grossing $6.95 million in this week while its total ticket income has crossed the line of RMB 330 million. "The Adventures of Tintin" dropped to Top 3 place comparing to last week's number two spot with $6.23 million in this week and its total gross summed up to RMB 100 million overall. Benefiting from local film "East Meets West 2011", domestic films market share went up to 54% comparing to last week's 47% correspondingly.

With the release of Chinese New Year movie "East Meets West 2011", mainland market has entered New Year holiday season ahead of time. Directed by Jeffrey Lau, the film has a star-studded cast, including Hong Kong music star Eason Chen and popular singer Karen Mok. With a debut of $7.82 million, the film beat the super dark horse "Love in Not Blind" taking the top spot in this week. Although audiences' reviews of this film are mixed, with some praising it enthusiastically and others calling it cluttered and boring, "East Meets West 2011" is not likely to be set back in terms of box office, benefiting both from the star-studded cast and the advantage of the movie franchise. The repeated champion "Love in Not Blind" defeated by the New Year comedy in this week catching $6.95 million box office revenue and summing up to RMB 330 million of total gross. It set a pattern of how to do a high-profit movie with low-budget for local producers. This film also broke the record of rate of box office return on film investment in mainland. All these notable figures indicate that film content should get connection to common people's real life while the orientation for core target audience should be as precisely as possible.

Source: EntGroup

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