Huge Online Audience for Micro Films

2011-11-29 08:41:32        Chinese Films

Everyday, some forty-million people in China search for videos on the Internet and many of them are looking for what's known as Micro films. [Photo: CNTV.com]

Everyday, some forty-million people in China search for videos on the Internet and many of them are looking for what's known as Micro films. Attracting mostly young people, Micro films have been seen as fresh and vivid with a fast pace and different camera angles.

They can be seen at any time, and if you're using a 3G phone or some other mobile device, anywhere! With a normal length of a few minutes to just under an hour, most can be seen while commuting between home, work or school.

Director Chen Kaige is shooting his realistic Micro film "Search" in Ningbo of Zhejiang Province. Its scheduled release is in May of 2012. Chen will make three micro films before promoting them on the Internet. "Search" was developed by a true story about one woman who refused to give up her seat to older people on the bus. The incident was recorded and the video was published on-line, generating a series of reactions from the public. In Chen's version, Gao Yuanyuan and Yao Chen star.

Another hit film from the Internet is "Haunted Microblog." This is part of scene from "Eyewitness of Haunted Microblog." The story is about a woman who is begging to find an eyewitness who saw her husband get hit by a car.

The huge market demands shows there is a need for Micro films. Chinese Internet companies like Youku, Sohu, Tudou, and Sina, all have plans to shoot different themed Micro films. But the market is wide open, as any unknown producer can make a Micro film and use the internet as it's platform. Micro films reflect real life and inspire people to think more deeply about our society. Plus, it invigorates the domestic film industry.

Source: CNTV.com

Everyday, some forty-million people in China search for videos on the Internet and many of them are looking for what's known as Micro films. [Photo: CNTV.com]

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